Sunday, February 5th, 2012
Popular music station MTV is moving into the online bingo market. MTV is working with Dragonfish, part of the 888 Group, to launch its new bingo site, called, rather charmingly, upyourbingo.co.uk
The site should be launched fully by the middle of July and marks an interesting diversion by MTV, which is obviously seen as a key player with girls in their teens and mid 20′s. The gossipy and chatty nature of Bingo is clearly something MTV feels can work for them, while bingo seems to be growing online while poker and other forms of gambling stagnate.
Philip Bourchier O’Ferrall, Senior Vice President, Digital Media, MTV Networks International, UK & Ireland, said: “At a time when the market for online games and virtual worlds is continuing to grow, collaborations such as this one provide responsible and enjoyable gaming opportunities for our audience.”
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Tags: MTV